Sales Capacity Planner

How many reps do you really need? Model ramp, attrition, hiring lead time and the pipeline you already have, month by month, across three scenarios.

CalculatorFreeNothing is sent anywhere
What you need to win in the next 12 months.
Your honest expectation, not the quota on paper.
Salary, variable pay, on-costs, tools.
Count of people.
Count of people.
For the reps still ramping.
Start to full productivity.
Share of reps you expect to lose.
Decision to start date.
Count of people.
Month number from now.
Optional. Value you expect to close from live pipeline this year.
The numbers shown are examples, not benchmarks. Replace them with your own.

What your capacity looks like

Headcount (theoretical)0
Productive capacity (average)0
Expected bookings (12 months)0
Gap to target0
ScenarioBookingsGapHires to close it

Productive reps, month by month (base case)

This models capacity from your own assumptions. It is not a forecast. The cautious case lowers productivity by 20%, adds a month to ramp and raises attrition by half. The optimistic case raises productivity by 10% and cuts a month from ramp.

Want it checked?

Is the plan realistic?

If the gap is bigger than you would like, the answer is not always to hire. We can help work out where capacity is really being lost.

Book a pit stop →

What is inside

  • Month-by-month capacity for the next 12 months, counting reps in ramp, new hires, attrition and hiring lead time.
  • The gap between theoretical and productive capacity while new people ramp.
  • Three scenarios: cautious, base and optimistic.
  • The hires you need, and by when, once lead time and ramp are included.
  • Cost and payback context, using the fully loaded cost you enter.
  • Nothing is sent anywhere. It is arithmetic on your own numbers.

Who it is for

Founders and sales leaders deciding whether to hire, how many people they need, and when.

Why we made it

Because theoretical capacity and productive capacity are very different things while people ramp.

What it will not do

It models capacity from your own assumptions. It cannot tell you whether those assumptions are right, or whether the market will support the target.
Next step

Use it with.

  • Excel checklistFree

    First Sales Hire Readiness Checklist

    Sixteen checks and a cash and payback model. You get one of three answers: hire now, fix first, or not yet.

    Founder-led sales · 20 minutesSee what is inside →
  • Excel modelFree

    Commission Reality Checker

    Model a pay plan at every level of attainment: what reps earn, what you pay, your cost of sales, and where the plan may reward the wrong behaviour.

    Founders and teams · 30 minutesSee what is inside →
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