You’re not losing on effort. You’re losing on aim.
Better sales thinking. Better sales performance. Out+Come gives ambitious B2B businesses commercial intelligence, outbound strategy and a trusted Sound Board. We fix the aim first, then the speed.
- Founder-Led Sales Scan
- Sales Team Scan
- Founder Sound Board
- Team Sound Board
Out+Come at a glance
- What it is
- Out+Come, a sales consultancy for ambitious B2B businesses.
- What we offer
- Commercial intelligence, outbound strategy and a trusted Sound Board.
- Sales Scans
- Founder-Led Sales Scan and Sales Team Scan: one-off engagements of a few weeks.
- Sound Board
- Monthly programmes for founders, and for sales teams and managers.
- Methods
- Challenger Sales, MEDDPICC and our own Social Selling method.
Four stints. One car.
Hover or tap a number to see each package, then scroll for the detail.
Tap or hover the numbers
Logos on the car are organisations we help.
Pick your stint.
Two scans to find the aim, two Sound Boards to keep the team sharp. Scopes are agreed with you before any work begins.
- Stint 01 · Scan2–3 weeks
Founder-Led Sales Scan
For founders and CEOs
Stop guessing. Start understanding where your next customers will come from.
- ICP and buyer intelligence
- Buyer signals and market opportunities
- Outbound and go-to-market strategy
- Founder sales effectiveness
- Sales infrastructure: CRM, pipeline, AI and automation
You receive: a bespoke commercial intelligence report and strategy presentation, a refined ICP and buyer-signal strategy, outbound and messaging recommendations, and a prioritised 90-day revenue action plan.
- Stint 02 · Scan3–4 weeks
Sales Team Scan
For sales leaders
Your team might be busy. But is it performing as effectively as it could?
- Market and prospecting strategy
- Outbound performance across calls, email and LinkedIn
- Sales process and conversion, first contact to close
- People, Sound Board and management
- Sales operations and technology
You receive: a sales performance assessment and maturity score, the gaps and opportunities found, outbound and management recommendations, and a prioritised 90-day performance roadmap.
- Stint 03 · Sound BoardMonthly
Founder Sales Sound Board
For founders who still sell
A sharp second brain on your deals. No ego, no judgement.
Founder Sales PartnerTwo 60-minute sessions a month, live deal reviews, call practice and weekly check-ins.Founder Sales AcceleratorWeekly sessions, deeper pipeline reviews and a repeatable founder sales routine.The outcome: better sales conversations, stronger commercial judgement and a more consistent way of generating revenue.
- Stint 04 · Sound BoardMonthly
Sales Team Sound Board
For teams and sales managers
Turn sales activity into better sales performance.
Sales Performance PartnerTeam and manager sessions, roleplay, call reviews and monthly action plans.Sales Excellence PartnerAdds weekly sessions, playbook, KPI framework and a monthly leadership review.The outcome: more capable salespeople, better management and a stronger, more consistent sales culture.
Proven methods, adapted to you.
- Challenger SalesTeach buyers something new and lead the conversation.
- Social SellingOURSOur own method: buyer signals and well-timed outreach, each touch earned by a reason.
- MEDDPICCQualify with discipline. Know where a deal really stands.
Want the detail and the numbers?
Request the 2027 Race Programme brochure: every scope, what you receive, and pricing. We email it to you.
Tools we would want in our own hands.
Scorecards, Excel templates and guides for founder-led sales and sales teams. Free, practical and honest about where they stop.
- Self-diagnosticFree
Founder Sales Scorecard
Twenty honest questions across the five areas of founder-led sales. See your overall score, your area-by-area breakdown and your biggest constraint.
Founder-led sales · 8 minutesTry it → - Excel templateFree
Forgotten Pipeline Finder
Paste a CRM export and find the deals that have gone quiet but are still worth a conversation. Ranked, with a suggested action for each.
Founders and teams · 30 minutesSee what is inside → - PDF guideFree
Discovery Call Question Bank
Over sixty questions organised by what you are trying to uncover, with what to listen for, questions to avoid, and when not to ask another question.
Founders and teams · 25 minute readSee what is inside →
Organisations we help
One lap in three corners.
- Corner 1
Understand and identify
We investigate your business, market, customers and sales operation, then find the weaknesses and the biggest areas to improve.
- Corner 2
Build
A practical strategy and a prioritised roadmap your team can actually run.
- Corner 3
Improve
We support implementation as your Sound Board, through performance development.
Most teams are working hard on the wrong thing.
Every line is labelled with where it comes from.
Lists fill up with vendors, recruiters and consultants as often as real buyers.
Our researchGeneric messages are dropped in seconds. Specific ones get answered.
Our researchThe 1-on-1 turns into a forecast call. Coaching gets swallowed by deal inspection.
What leaders sayMore activity on the same aim is just more noise.
What leaders say
Built from the work, not a deck.
- 01
We study the whole car.
Before we suggest a single fix, we look at the business, its market, its customers and the sales operation, so the advice fits how you really sell.
- 02
Proven methods, adapted to you.
Challenger Sales, MEDDPICC and our own Social Selling method, adapted to your buyers, your market and your team. Frameworks give a shared language. Judgement makes them work.
- 03
We say how sure we are.
Every claim is tagged: our research, what leaders say, our approach, or our own experience. Small samples are called small.
Questions before you book.
What does Out+Come do?
Out+Come helps ambitious B2B businesses sell better. We investigate how your sales really work, show you where the biggest gains are, then act as a trusted Sound Board while you improve.
What programmes does Out+Come offer?
Four ways to work with us. Two scans: the Founder-Led Sales Scan for founders and the Sales Team Scan for sales leaders, each a one-off engagement of a few weeks. And two Sound Boards: Founder Sales Sound Board and Sales Team Sound Board, monthly programmes where an experienced sales partner thinks through live deals, calls and pipeline with you.
What is a Sales Scan?
A one-off engagement, typically 2 to 4 weeks, where we investigate your commercial approach: ICP and buyers, buying signals, outbound, sales process, people and sales infrastructure. You receive a report, a presentation and a prioritised 90-day action plan.
Which scan is right for me?
The Founder-Led Sales Scan is for founders, CEOs and business owners who are still responsible for generating their own sales. The Sales Team Scan is for businesses with an existing sales team that want to improve productivity, outbound effectiveness and overall sales performance.
What is a Sound Board?
Ongoing monthly sessions with an experienced sales partner to think through live deals, calls and pipeline: practice, honest feedback and accountability. There is a version for founders and a version for sales teams and their managers.
Who is Out+Come for?
Ambitious B2B businesses, from founder-led sales to teams of several salespeople, that want better sales thinking and better sales performance.
Which methods do you use?
Proven frameworks, Challenger Sales and MEDDPICC, plus our own Social Selling method, adapted to your buyers, your market and your team.
How do you back up your claims?
Every claim on this site is labelled: our research, what sales leaders say, our approach, or our own experience. If a sample is small, we say so.
How much does Out+Come cost?
Scopes and prices for every programme are in our 2027 Race Programme brochure, which you can request from this page. We email it to you.
How do I get started?
Book a pit stop. Tell us the one thing dragging your pipeline and we will tell you where we would aim first.
Better aim beats more effort.
Tell us the one thing dragging your pipeline and we will tell you where we would aim first.
Book a pit stop →