25 Buying Signals Beyond Hiring and Funding
A field guide to 25 signal types, what each can mean, how to check it carefully, and a simple test for whether it is worth acting on.
PDF guidePDF20 minute readFounders and teams
What is inside
- 25 signal types in five groups: change, pressure, capability, behaviour and context.
- For each signal: what it can mean, where such events usually appear, and a question to ask yourself before you act.
- A confidence ladder to separate a weak clue from direct evidence.
- The four-R test: relevance, recency, reachability and reason, with a worksheet.
- A signal log to keep your own notes, and an honest note on ethics and UK rules.
Who it is for
Founders, SDRs and sales leaders who want better reasons to start conversations than "they hired someone".
How to use it
- Read the first two pages, then browse the groups that match your market.
- Pick the three signals most relevant to the problem you solve.
- Test each one against the four Rs before you act on it.
Why we made it
Because hiring and funding news are what everyone watches, and the rest is where better aim lives.
What it will not do
It names the signals and how to treat them carefully. It does not tell you how to find them at scale, or how to turn them into messages that land.
Keep going
Use it with.
- Excel templateFree
50-Account Prioritisation Engine
Score up to 50 target accounts on fit, evidenced triggers, urgency, access and value, with editable weights. Get a ranked list, tiers and a first action for each.
Founders and teams · 60 minutesSee what is inside → - PDF checklistFree
25 Pre-Send Tests for Outbound Messages
Twenty-five practical tests to run before you send a message, each with a passing and failing example.
Founders and teams · 15 minute readSee what is inside →