# Out+Come

> Out+Come gives ambitious B2B businesses commercial intelligence, outbound strategy and a trusted Sound Board. Core idea: most sales teams are not losing on effort, they are losing on aim.

Website: https://outpluscome.com/
Last updated: 2026-11-05
Language: English (UK)

## What Out+Come does
Sales scans (one-off) and Sound Board programmes (monthly) for founders and for sales teams. Details are in the Programmes list below.

## Programmes (prices are in the brochure, available on request)
- **Founder-Led Sales Scan**: One-off engagement, typically 2-3 weeks, for founders and CEOs: ICP and buyer intelligence, buyer signals, outbound and go-to-market strategy, founder sales effectiveness and sales infrastructure, ending in a prioritised 90-day revenue action plan.
- **Sales Team Scan**: One-off engagement, typically 3-4 weeks, for sales leaders: market and prospecting, outbound performance, sales process and conversion, people and management, and sales operations, ending in a sales maturity score and a prioritised 90-day performance roadmap.
- **Founder Sales Sound Board**: Monthly programme for founders who still sell: live deal reviews, ICP and outbound feedback, call practice and accountability, in two levels (Founder Sales Partner and Founder Sales Accelerator).
- **Sales Team Sound Board**: Monthly programme for sales teams and managers: team and manager sessions, roleplay, call and pipeline reviews, playbook and KPI framework, in two levels (Sales Performance Partner and Sales Excellence Partner).

## Free resources (tools, templates, guides and articles)
- [Founder Sales Scorecard](https://outpluscome.com/resources/founder-sales-scorecard.html) (Self-diagnostic, free, no sign-up): Twenty honest questions across the five areas of founder-led sales. See your overall score, your area-by-area breakdown and your biggest constraint.
- [Sales Team Health Check](https://outpluscome.com/resources/sales-team-health-check.html) (Self-diagnostic, free, no sign-up): Twenty questions for sales leaders. See your team's maturity level, the breakdown by area, and whether the issue looks like a people, process or pipeline problem.
- [Funnel Maths Calculator](https://outpluscome.com/resources/funnel-maths-calculator.html) (Calculator, free, no sign-up): Enter your own target and conversion rates. See the conversations, meetings and opportunities you need, and which single improvement helps most.
- [ICP One-Page Canvas](https://outpluscome.com/resources/icp-one-page-canvas.html) (Excel template, free, no sign-up): A one-page canvas to define who you sell to, why they buy now and who to avoid, plus a weighted grid to compare segments.
- [First Sales Hire Readiness Checklist](https://outpluscome.com/resources/first-sales-hire-readiness-checklist.html) (Excel checklist, free, no sign-up): Sixteen checks and a cash and payback model. You get one of three answers: hire now, fix first, or not yet.
- [25 Buying Signals Beyond Hiring and Funding](https://outpluscome.com/resources/buying-signals-guide.html) (PDF guide, free, no sign-up): A field guide to 25 signal types, what each can mean, how to check it carefully, and a simple test for whether it is worth acting on.
- [Outbound Audit Checklist](https://outpluscome.com/resources/outbound-audit-checklist.html) (Excel checklist, free, no sign-up): A weighted checklist across eight areas of outbound, with a dashboard that shows your biggest leak.
- [Weekly Pipeline Review Template](https://outpluscome.com/resources/weekly-pipeline-review-template.html) (Excel template, free, no sign-up): A deal sheet that flags stale, slipping and unsupported deals automatically, with a 30-minute agenda, 12 questions and rules for an honest forecast.
- [1-on-1 Coaching Pack](https://outpluscome.com/resources/one-to-one-coaching-pack.html) (Excel pack, free, no sign-up): A 45-minute coaching agenda, a weighted call scorecard with rep self-scoring, and a tracker to follow one behaviour across sessions.
- [Outbound Readiness Check](https://outpluscome.com/resources/outbound-readiness-check.html) (Self-diagnostic, free, no sign-up): Twelve questions on whether your outbound is ready to scale. See your readiness level, your biggest weakness, the one thing to do first, and what to measure next.
- [Sales Capacity Planner](https://outpluscome.com/resources/sales-capacity-planner.html) (Calculator, free, no sign-up): How many reps do you really need? Model ramp, attrition, hiring lead time and the pipeline you already have, month by month, across three scenarios.
- [Pipeline Coverage and Velocity Calculator](https://outpluscome.com/resources/pipeline-coverage-velocity-calculator.html) (Calculator, free, no sign-up): Coverage against what is left to win, weighted and unweighted pipeline, the pipeline you still need to create, and which lever moves velocity most.
- [Forgotten Pipeline Finder](https://outpluscome.com/resources/forgotten-pipeline-finder.html) (Excel template, free, no sign-up): Paste a CRM export and find the deals that have gone quiet but are still worth a conversation. Ranked, with a suggested action for each.
- [Lost Deal Autopsy](https://outpluscome.com/resources/lost-deal-autopsy.html) (Excel template, free, no sign-up): A log and pattern summary for lost deals, a buyer-confirmed reason beside the salesperson's view, and an interview guide for the call that tells you the truth.
- [50-Account Prioritisation Engine](https://outpluscome.com/resources/account-prioritisation-engine.html) (Excel template, free, no sign-up): Score up to 50 target accounts on fit, evidenced triggers, urgency, access and value, with editable weights. Get a ranked list, tiers and a first action for each.
- [Commission Reality Checker](https://outpluscome.com/resources/commission-reality-checker.html) (Excel model, free, no sign-up): Model a pay plan at every level of attainment: what reps earn, what you pay, your cost of sales, and where the plan may reward the wrong behaviour.
- [Rep Ramp Tracker](https://outpluscome.com/resources/rep-ramp-tracker.html) (Excel tracker, free, no sign-up): 30, 60 and 90 day milestones for new SDRs and AEs, with evidence, manager sign-off, overdue flags and a ramp score.
- [Mutual Action Plan Template](https://outpluscome.com/resources/mutual-action-plan-template.html) (Excel template, free, no sign-up): A shared plan you build with the buyer: steps, owners, dates, a weekly timeline and a risk log. Gives you real evidence for the forecast.
- [Sales Tech Stack Audit](https://outpluscome.com/resources/sales-tech-stack-audit.html) (Excel template, free, no sign-up): List every sales tool with cost, users and usage. See unused spend, overlaps and renewals due, with a keep, fix, merge or cut decision for each.
- [SDR-to-AE Handoff and SLA Pack](https://outpluscome.com/resources/sdr-ae-handoff-sla-pack.html) (Excel pack, free, no sign-up): A meeting definition builder, SLA terms, rejection reasons and a monthly scorecard, so SDRs and AEs stop arguing about what a good meeting is.
- [Sales KPI Dictionary](https://outpluscome.com/resources/sales-kpi-dictionary.html) (Excel template, free, no sign-up): 25 pre-filled sales metrics with a definition, a formula, inclusion rules, an owner and a prompt for what to do when each one dips. Plus a dashboard spec.
- [Sales Hiring Scorecard and Interview Guide](https://outpluscome.com/resources/sales-hiring-scorecard.html) (Excel pack, free, no sign-up): Competencies, structured questions, practical exercises and a scoring grid that compares up to five candidates on evidence, not instinct.
- [Founder Selling-Time Audit](https://outpluscome.com/resources/founder-selling-time-audit.html) (Excel template, free, no sign-up): Log a week and see how much of your time is really spent selling, and which of the rest only you can do.
- [Discovery Call Question Bank](https://outpluscome.com/resources/discovery-call-question-bank.html) (PDF guide, free, no sign-up): Over sixty questions organised by what you are trying to uncover, with what to listen for, questions to avoid, and when not to ask another question.
- [The Founder's First Ten Customers](https://outpluscome.com/resources/founders-first-ten-customers.html) (PDF field guide, free, no sign-up): A practical guide to finding, talking to and winning your first ten customers, including telling politeness from real demand and what to do if ten conversations lead nowhere.
- [The Sales Manager's Coaching Handbook](https://outpluscome.com/resources/sales-manager-coaching-handbook.html) (PDF handbook, free, no sign-up): How to coach rather than inspect: diagnosing skill, will and process, running call reviews that help, coaching experienced reps, and measuring whether it worked.
- [25 Pre-Send Tests for Outbound Messages](https://outpluscome.com/resources/pre-send-tests-guide.html) (PDF checklist, free, no sign-up): Twenty-five practical tests to run before you send a message, each with a passing and failing example.
- [Seven signs your outbound is activity, not aim](https://outpluscome.com/resources/seven-signs-your-outbound-is-activity-not-aim.html) (article): A candid checklist for founders and sales leaders: seven signs that outbound is busy rather than aimed, and what to test this week.
- [The forecast-call trap: when 1-on-1s stop being coaching](https://outpluscome.com/resources/the-forecast-call-trap.html) (article): Many 1-on-1s quietly turn into forecast calls. Why it happens, what it costs, and a simple way to separate coaching from deal inspection.
- [Challenger, MEDDPICC or Social Selling: which, and when?](https://outpluscome.com/resources/challenger-meddpicc-or-social-selling.html) (article): Three well-known approaches solve three different problems. A plain guide to what each is for, how they get misused, and how to introduce them without overwhelming a team.
- [What a good sales scan looks at (and why symptoms mislead)](https://outpluscome.com/resources/what-a-good-sales-scan-looks-at.html) (article): Missing targets is a symptom. A good sales scan looks underneath it: who you sell to, how you reach them, how deals move, how people are developed and how the numbers are kept.
- [Founder-led sales: how to win your first ten customers](https://outpluscome.com/resources/founder-led-sales-first-ten-customers.html) (article): The first ten customers are about learning what repeats, not about scaling. A practical approach to finding them, talking to them and telling politeness from real demand.
- [How to write an ICP your whole team can use](https://outpluscome.com/resources/write-an-icp-your-whole-team-can-use.html) (article): Most ICPs are too broad to act on. A short guide to writing one that decides who gets contacted, who gets left out, and why now.
- [Pipeline coverage is a question, not an answer](https://outpluscome.com/resources/pipeline-coverage-is-a-question-not-an-answer.html) (article): "You need 3x coverage" sounds precise and hides everything that matters. What coverage can and cannot tell you, and the numbers to read alongside it.
- [Seven questions before you commit a deal to the forecast](https://outpluscome.com/resources/seven-questions-before-you-commit-a-deal-to-the-forecast.html) (article): A forecast built on hope is the most common surprise in sales. Seven questions that replace optimism with buyer evidence.
- [How to use buying signals without being creepy](https://outpluscome.com/resources/using-buying-signals-without-being-creepy.html) (article): Buying signals can help you start better conversations, or make you look like you have been watching someone. How to use them with care and honesty.
- [The SDR-to-AE handoff: the meeting definition nobody wrote down](https://outpluscome.com/resources/the-sdr-to-ae-handoff.html) (article): SDRs count a booked meeting as a win. AEs sometimes count it as wasted time. The disagreement is about a definition nobody agreed. How to fix it.
- [When to hire your first salesperson (and when not to)](https://outpluscome.com/resources/when-to-hire-your-first-salesperson.html) (article): The first sales hire is expensive and hard to reverse. Five signs the business is ready, and five signs it is not.
- [Why discovery calls fail in the first few minutes](https://outpluscome.com/resources/why-discovery-calls-fail.html) (article): Most discovery fails early: the call starts with a pitch, a script or an assumption. What strong openings do instead, and why listening wins.
- [Your team does not have a pipeline problem. It has a pipeline creation problem.](https://outpluscome.com/resources/your-team-has-a-pipeline-creation-problem.html) (article): When the forecast looks thin, teams work harder on the deals they have. Often the real issue is that not enough of the right pipeline is being created in the first place.
- [A full CRM isn't the same thing as a healthy pipeline](https://outpluscome.com/resources/a-full-crm-is-not-a-healthy-pipeline.html) (article): A CRM can be full of deals and still be unreliable. Signs that your pipeline is padded, and how to clean it without making the team defensive.
- [How to run a win/loss review that actually changes something](https://outpluscome.com/resources/run-a-win-loss-review-that-changes-something.html) (article): Most loss reviews confirm what the team already believed. A way to run them that surfaces what buyers actually think, and turns it into one change.
- [The most expensive person in your sales team might be the founder](https://outpluscome.com/resources/the-most-expensive-salesperson-might-be-the-founder.html) (article): In many young businesses the founder is the best salesperson and also the most expensive one, because of everything else they are doing. A look at where founder time really goes.

## What our team keeps seeing
- Lists fill up with vendors, recruiters and consultants as often as real buyers. (Our research)
- Generic messages are dropped in seconds. Specific ones get answered. (Our research)
- The 1-on-1 turns into a forecast call. Coaching gets swallowed by deal inspection. (What leaders say)
- More activity on the same aim is just more noise. (What leaders say)

## Frequently asked questions

**What does Out+Come do?**
Out+Come helps ambitious B2B businesses sell better. We investigate how your sales really work, show you where the biggest gains are, then act as a trusted Sound Board while you improve.

**What programmes does Out+Come offer?**
Four ways to work with us. Two scans: the Founder-Led Sales Scan for founders and the Sales Team Scan for sales leaders, each a one-off engagement of a few weeks. And two Sound Boards: Founder Sales Sound Board and Sales Team Sound Board, monthly programmes where an experienced sales partner thinks through live deals, calls and pipeline with you.

**What is a Sales Scan?**
A one-off engagement, typically 2 to 4 weeks, where we investigate your commercial approach: ICP and buyers, buying signals, outbound, sales process, people and sales infrastructure. You receive a report, a presentation and a prioritised 90-day action plan.

**Which scan is right for me?**
The Founder-Led Sales Scan is for founders, CEOs and business owners who are still responsible for generating their own sales. The Sales Team Scan is for businesses with an existing sales team that want to improve productivity, outbound effectiveness and overall sales performance.

**What is a Sound Board?**
Ongoing monthly sessions with an experienced sales partner to think through live deals, calls and pipeline: practice, honest feedback and accountability. There is a version for founders and a version for sales teams and their managers.

**Who is Out+Come for?**
Ambitious B2B businesses, from founder-led sales to teams of several salespeople, that want better sales thinking and better sales performance.

**Which methods do you use?**
Proven frameworks, Challenger Sales and MEDDPICC, plus our own Social Selling method, adapted to your buyers, your market and your team.

**How do you back up your claims?**
Every claim on this site is labelled: our research, what sales leaders say, our approach, or our own experience. If a sample is small, we say so.

**How much does Out+Come cost?**
Scopes and prices for every programme are in our 2027 Race Programme brochure, which you can request from this page. We email it to you.

**How do I get started?**
Book a pit stop. Tell us the one thing dragging your pipeline and we will tell you where we would aim first.

## How claims are labelled
Every claim on the site is tagged as our research, what sales leaders say, our approach, or our own experience. If a sample is small, we say so.

## Pages
- Home: https://outpluscome.com/
- Privacy notice: https://outpluscome.com/privacy.html
- Sitemap: https://outpluscome.com/sitemap.xml